Understand
We look at the context, people, stakes, tensions and what you have already tried.
About me
I have spent years trying to understand why some conversations change things, while others do not.
I am a coach, trainer, consultant and entrepreneur. I work across business, leadership, education and people development.
I started in sales and management, working with targets, clients, teams and results. Over time, I became increasingly interested in the mechanisms behind them: how we make decisions, build relationships and make change stick.
Today I work with people and organizations starting from the same question: what is actually happening here?
I do not begin with the solution that sounds good. I begin with the context, the problem and the behaviors that keep it in place.
Coach. Trainer. Consultant.
For me, clarity comes before the solution.
How I work
Understand. Clarify. Apply.
I do not begin with a tool we are determined to use. I begin with the situation.
Clarify
We separate the real problem from the noise and test the assumptions keeping it in place.
Apply
We turn clarity into a conversation, decision, behavior or concrete experiment.
Professional journey
The experience behind how I work today.
Two milestones that shaped the commercial and consulting foundation of how I work today.
Orange Romania
A major part of more than 16 years of commercial experience, including roles as Business Retention Analyst, Business Sales Representative, Concept Store Manager and Direct Sales Manager.
Trend Consult Group · 2016–2019
Sales and business development consulting, leadership, coaching, sales audits and the development of programs tailored to client needs.
Training & credentials
Experience matters. Training keeps it honest.
For me, professional training complements experience and provides clear reference points for practice.
Professional Certified Coach — PCC
International Coaching Federation
Professional coaching credential issued by the International Coaching Federation.
Verify credential
Certified Professional Coach — CPC
International Coach Academy · 2020
A professional program including 125 hours of coach-specific training, mentor coaching, observed coaching and performance evaluation.
Verify certificationWhat I bring to the conversation
Four perspectives. One question: what is useful here?
The roles are different. The way I work is consistent: understand the context before choosing the intervention.
Coach
I work with people who want to think more clearly, make a decision or change a behavior that is no longer useful.
Trainer & facilitator
I design applied learning experiences where real situations, practice and feedback matter more than the number of slides.
Consultant
I work with organizations to clarify commercial and development challenges and build an intervention that fits the context.
Entrepreneur
I also view development from the perspective of someone making decisions with budgets, clients, risk, priorities and real consequences.
In practice, the roles are not always separate. A coaching conversation can surface a need for consulting, while a training project may call for facilitation or an organizational intervention. What matters to me is being clear about which role I am using, when and why.
Coaching or consulting: what do you actually need?Entrepreneurship
Initiatives in education and learning.
Entrepreneurship gave me a very concrete laboratory for development ideas: people choose, budgets are finite and solutions are tested in reality.
YoungMinds
An entrepreneurial initiative in education.
Teleskop
A project in education technology and feedback.
Projects & partnerships
Collaborations where ideas become practice.
I keep this section focused on collaborations with public context and a clear connection to my work.
STUP
Across multiple editions, I have delivered workshops for entrepreneurs on networking, negotiation, visibility and professional relationships.
View collaborationHumanistic Learning
I collaborate on the development and delivery of corporate programs focused on leadership, communication, negotiation, sales and team performance.
View Humanistic profileResources in online publications
Ideas published beyond this website.
Articles, interviews and editorial appearances covering leadership, coaching, negotiation, networking and professional relationships.
Explore resourcesBeyond the roles
What remains beyond professional roles.
Outside work, you are more likely to find me cooking, playing a board game or spending time with family and friends. Simple things, but they say a lot about what I value: curiosity, relationships and time spent with purpose.
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